Why LifterLMS a WordPress LMS Plugin Business went to CaboPress
I was winding down after a long day feature planning, handling support, and executing on marketing for our WordPress LMS product, LifterLMS. It all started with a tweet, that led to a blog post, that led to a marketing page. It was for a mastermind event called CaboPress, put on by Chris Lema. I remember standing there looking at the webpage seeing the picture of the beach and the resort. I work standing up, and boy did those poolside chairs overlooking the infinity pool, overlooking the ocean, overlooking the sunset, look appealing. We see that kind of luxury imagery all the time in advertising and media. That’s not what got me. I’m a client communicator, a marketer, a strategist, a crafter of messaging, and a leader of teams. That means I have a super sensitive BS meter. But then it happened. I love good copywriting. As those of you who appreciate the art of good copywriting can attest, the holy grail of influence started happening to me… The words on the page came alive and entered into the conversation I was already having in my head. Finally, I was on the receiving end of that art I do all day at codeBOX for our WordPress LMS clients and LifterLMS customers. This time the tables were turned, and I was the target. It was kind of fun actually to be the hunted … to appreciate that experience from the other side, while simultaneously admiring the skill of the marketer. I’m over simplifying and being dramatic here, because it’s obvious Chris cares about much much more than writing copy to sell mastermind tickets. Chris has given so much to the WordPress community. It’s obvious how much he genuinely cares about helping other entrepreneurs grow and helping them create first class products and services. What It’s Like to Work with Chris Lema You see Chris Lema always resonated with me, even before I first met him in person on a call when we hired him for some 1-on-1 consulting. I think the main reason I feel virtually simpatico with him is the strategy strength we share. In a popular strength finder test, I tested out at just about a true strategist from the strengths perspective. I feel we share that strategic element at a deep level. Like Karim Marucchi says, “People don’t fully grasp how strategic Chris (Lema) is. I love that about him and count on it all the time.” You know the other thing I relate to Chris on is the obsession with elearning, memberships, selling online courses, business leadership, and the quest for the perfect tools to serve these ends. When I first noticed Chris online and how obsessed he was on these topics, I felt a little less lonely in the world. It’s comforting when you discover a fellow person for the first time in a micro-niche who shares not only your passion, but also a similar intensity level. My obsession (with the help of a great team) evolved into LifterLMS. It’s a powerful WordPress LMS plugin that makes it easy to create, sell and protect engaging online courses. The main problems it solves are two-fold. First LifterLMS makes it so you don’t have to string together a frankenstein of plugins to make a paid online course website with WordPress. Second we’ve taken our experience from Infusionsoft and other marketing automation work to solve what we call “the dirty little secret of membership sites” through built in engagement tools. I’m so obsessed with democratizing online education with WordPress, I even created a podcast with my business partner Joshua Millage specifically for the WordPress LMS niche called LMScast. As …
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