Let’s face it.
Most people guess on their online course pricing or simply copy a competitor.
When creating the pricing for a course, these 3 factors influence the optimal price…
- Learner support levels and quality
- Target market willingness to pay
- Learning outcome perceived value
That’s it.
What questions can I ask to get the answers to these variables?
Ask these questions about your program and ideal learners….
1) Learner support levels and quality
In addition to the course lessons and other content, which level of learner support most accurately describes your training offer?
2) Target market willingness to pay
Which best describes your target market’s financial position as it relates to “willingness to pay”?
3) Learning outcome perceived value
If your learner does the learning and implementation in your training offer and gets the result you promise in your marketing, which best describes how much they would value that result?
How do I take the answers to these questions and come up with an actual price point for my online course?
Here’s the best part …
All you have to do is select the best provided answer to each of the 3 questions here in the free course pricing calculator, and you’ll have your price.
