How to Create and Sell Continuing Education (CEU) Courses as a Curriculum Developer

Are you an expert in some professional field and unsure exactly what kind of expert business to make? Today we’re going to go over the massive Continuing Education Credit Education Company opportunity…

Chris has been in the online course business for a decade. He’s been a course creator, a coach, an affiliate, a CEU site building agency owner, and is the creator of the leading WordPress LMS software LifterLMS. In all this time he’s witnessed that some of the most successful education entrepreneurs build professional continuing education companies serving the various markets requiring CEU credits.

Perhaps you’re struggling with challenges figuring out what type of expert business to make…

  • You’re unsure the best path to monetize your industry expertise
  • You’re not sure what the most efficient profitable business model might be
  • You’re worried that you’ll have to swing back and forth from marketing to delivery in a feast or famine mode

When you focus in on becoming a certified continuing education company you become …

  • Focused so your time is well spent
  • Empowered and profitable through a strong recurring revenue business model so you can build a strong asset
  • Supported by recurring revenue as the continuing education market creates recurring income opportunities by design

The 5 key principles to building a profitable certified continuing education company for niche professionals

1) Choose a strong tech stack like WordPress and LifterLMS so your project becomes your asset and the platform has unlimited customizability and scalability.

2) Create one-off CEU credit courses and also course bundles with LifterLMS memberships.

3) Partner with certification governing bodies to get steady website traffic and therefore sales.

4) Consider bringing in outside experts and resources so you don’t have to invent all the training from scratch.

5) Consider hiring a WordPress and LifterLMS expert to help build out the site so you can focus on building out all the other parts of the CEU business.

At LifterLMS we’ve seen and helped lots of CEU businesses grow in fields like law, medicine, real estate, pharmaceuticals, massage, and many more fields. When you’re in the business of helping people keep their jobs and get promoted, the sale is much easier.

Online continuing education has experienced a surge in demand in recent times, and it’s not going away.

We’ve even seen some education entrepreneurs act as publishers, and build Continuing Education (CEU) businesses without creating the curriculum themselves. They do this through licensing and hiring out content creators.



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